Avon is celebrating its 125th Anniversary in Atlanta. On this event Global Ambassador Reese Witherspoon and Chairman and CEO Andrea Jung announced $1 million for campaign that is “End Violence against Women.” The company host 16 city with its slogan “Avon Believe World Tour” emphasizing mainly on women’s empowerment.
Women, all over the world have been victim of violence. The grounds behind the violence against women are sexual inequality which holds its roots in the mind of masses. Although women play important role in society same like men but our society still doesn’t give equal rights to women. Not even developed countries eradicate this kind of thing from their societies.
Violence can be in many form like physical violence, emotional violence, sexual violence, verbal violence or psychological violence. However, this kind of violence always ruins the life of women.
It has been a common saying that our society is dominated by male. But why? We all human being are same but still women used to face this inequity. Women also have their self esteem but this violence has crushed their self esteem very brutally, that some of women hates to see their existence. They can’t take decision by their own because their family environment doesn’t allow them to do this. They are always dependent upon their fathers, brothers and husbands. Why? They don’t have right to live their own life? They hurt from abusive behavior of their husband but could not say any word to them.
Not even at home we can see this difference and violence in work places too, she doesn’t get respect as working women, but one should not forget this bitter fact that women have more potential then men. They can work, they can run their houses effectively because they have potential to prove themselves. They are not weak.
Now Avon starts one campaign that is “Avon’s speak out against domestic Violence program.” This program allows them to speak up against domestic or any type of violence. The main aim of this program is to save lives of women. So as a woman it is your duty if you see any woman who is victim of violence raises your voice because someone will listen you and will help you.
