Its always essential for a website owner to find solutions on escalating traffic and productivity to make the most out of the online business. A web directory is the option that simplifies your search for both the aspects – traffic and profit. With the utterance of the phrase “directory”, the first thing that comes to the mind is a venue that has all kinds of information in an organized manner which is further sub divided into several categories.

Reasons to submit to free web directories:
There are plenty of reasons to find out and submit in free web directories. The primary reason is that such kinds of directories often manage to drive a lot of traffic. Those people who are fascinated by a precise category will unquestionably open all the sites they can position in that meticulous category. Hence, once you have submitted your website in the relevant category, you will end up gaining a lot of free traffic.
The second reason would be to have a lot of links that lead to your website and that can be attained through free web directories. The users on the web will very easily find links to your website as being in the free web directory, you will be offered several back links. The whole exercise is to get a high number of links pointing to your website so that you receive a better search engine position.
Lastly, submitting your site to these free directories is extremely cost effective and can help you reduce the total cost of your proposed online campaign.
Search engines & free web directories:
Search engines use the up-to-the-minute technologies to find out your website. They employ technical robotic algorithms that follow the links on the web like a spider and in turn keep updating their database with any new site that was discovered. Another effective way to advertise your website is to formulate free incoming links that point to your website. Therefore posting several links on free web directories helps you build one way incoming links and as a consequence draws traffic.
As far as the free web directories are concerned, links to different websites are grouped together depending on their respective subject matter. While calculating the popularity of the website, major search engines consider link popularity as an important element. So when it comes to optimization, it is important to have pertinent links back to your site. It is an effectively proved marketing plan as far as achieving a good search engine rank is concerned.

Major free directories:
The reliability of your site is rather essential to the users, so you must always try to submit your website to a superior directory. This will reassure your regulars that the site has productively passed all the quality standards. Alternatively, you should be cautious not to put forward your website to free directories a lot of times.
There are a lot of free web directories on the Internet today. Out of all of these, Yahoo and Dmoz are exceedingly popular amongst the web masters. A lot of website owners list their sites on these major directories first and after they are accepted by Dmoz or Yahoo, their website rankings improve drastically. It is advisable to choose those free directories that are human edited as though these directories being free, they have their own set of rules when it comes to approving your site.
Source : DirectoryDice.com