There was a long lasting demand from the corners of athletes and many sportspersons around the world. They wanted to be allowed for writing on their blogs even during the game-days of the Olympics. The arguments that were submitted in the favor of blog writing were basically centered on the fact that blogs are just online journals of personal thoughts and views and they are not meant for any commercial purposes or any other political purposes in it as far as the athletes are concerned.

These blogs are means of concurrent and constant touch with millions of fans for these athletes. IOC was mainly worried about the copyrights and privacy issues related with any type of online publications.

IOC in its guidelines made this very clear that the permission will be specific to the duration of Beijing Olympic Games and athletes will have to follow the prescribed writing format and other instructions while writing posts on their blogs. This permission is limited to the extent that the blog is purely personal in its approach and in no way it is a reflection of any type of journalism.

During the period of the Olympic events the athletes would be required to limit their writings specifically to the game events and their personal experiences about it. No other information which may be classified as the confidential one can be posted on such blogs.

At the same time, there will be a complete embargo on posting any game audio and video material on these blogs also. However, still pictures and other images can be posted on the blogs by athletes and other permitted officials. The pictures must have been taken outside the accredited areas and should not contain any sports action, according to the guidelines of IOC.

IOC is keeping a full watch on the interests of the broadcasters and other sponsors which will cost in billions. Blogs would also be required to have no commercial agreements with any company and there should not ne any such reference on it either.” Blogs should also adhere to the Olympic spirit and be dignified and in good taste”, says IOC.

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Look at the ‘surprise twist’ offered by Disney with its “The Year of a Million Dreams”. This brilliant twist says,” imagine walking through one of the ‘Walt Disney Theme Parks’ when a cast member taps you on the shoulder to offer you a dream come true. Right now, over a million extra-special dreams, some thought impossible, are being randomly awarded to people just like you”.

Surprise blog marketing also follows golden oldie “giveaway” principle. We are observing some of the marketers shifting their attention to this thumb rule. Giving away of eBooks is one such helpful tool that definitely attracts people. One more innovative concept has slipped in these days. Some of the websites and blog marketers have started giving away “concept papers” and “white papers” to their viewers and customers for no cost. These kinds of giveaways are actually knowledge enhancers and many people love to have them.

A simple surprise gesture kicks away the annoyance of a viewer very often. It helps him forgetting the wasteful clicks .An element of surprise will always keep a blog alive and fresh as it would attract many new and come back visitors to have a feel of the surprise.

Blog marketing has full potential if mixed with surprises. It’s the key to great entertainment. Surprise fuels great marketing, creates innovative opportunities and generates revenue. Blogs normally thrive on blog posts and advertisements. There exists a large gap in creative conceptualization and marketing of a blog. This large gap can create an opportunity with creativity. Montreal entrepreneur Andy Nullman, an authority on surprise marketing says,” small businesses have a great chance to make a difference in their marketplace by using the power of surprise to delight and astound their customers”.

Blog marketers should remember the golden guiding principle, “little things make a huge difference”. In this world where people tell their friends and believe what their own friends tell them. It is the “word of mouth” that drives sales up to great extent and “not ads for the umpteenth surprise sale that is not a surprise at all”, according to Rogers Wirelesses’ initiative “Share  the Joy”.

Blog marketers must know how to start with surprise marketing. Think what you did last month and try exploring new ideas in order to see if you can do something different. “Ask you, what we could do that we never dared to do?” says Andy Nullman. He further advises, “Marketing is about a relationship, and like all relationships, you have to keep it fresh”.

Surprise blog marketing is not a massive investment proposal. Its cost effectiveness is also a surprising fact. Blog marketers are always leveraged with tactics. If one tactic does not click, try another one. Create one more buzz .After all blog marketers are their own masters. They can opt for more risks and do not require permissions for that.

Surprise marketing adds new tools to the existing strategies with low cost, high speed, flexibility and other components. Success depends much on the use of maneuver, surprise, and speed to find an opportunity. It is more like the fighter pilots who understand the importance of “getting inside” in a dogfight by turning and maneuvering quicker than the enemy to fix their guns on the enemy plane well before it comes to know the intentions. That means knocking with fast and unpredictable tactics giving out surprises. Business with blogging is thus no less than the fighter’s war.

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