Sony introduced a high-definition TV in the U.S. markets this week. Sony has manufactured this product with an ‘emerging display technology’ that delivers images far better in quality and sharpness in comparison to the currently popular LCD and plasma TVs.

Sony’s high definition TV is based on “Organic Light-Emitting Diode Technology (OLED)”. Currently popular HDTVs are having only 11-inch models. The mainstream television models on the other hand have popular models ranging from 37 inches to 42 inches display.

“OLED TVs” have improved contrast ratio, colors and brightness compared to the existing high-definition technology. Experts give this credit to the technology based on an organic material that emits light. Existing HDTV technology applies the backlight technology.

LCD TVs would be the dominating technology for some more years from now.”OLED” technology has recently started breathing and it is a long journey to the popularity based competition with LCD TVs. Being a new technology, it is costly, and to become further affordably cheaper, it requires basic infrastructure for bulk productions.

With this new OLED TVs launch has put Sony well ahead of all its competitors in the market. For at least a couple of years there will not be any competition for Sony in this field as no other company would be in position to commence the commercial production of high definition TVs based on OLED technology. The first such TV that was sold by Sony in Japan had a cost of about $1,700. This is a considerably high price for television and might be a deterrent for its popularity among the customers also.

Sony’s Chairman and Chief Executive Howard Stringer said,” OLED is Sony’s vision of television in the future”. Sony is not the only company start application of the OLED technology. Samsung has also come in to the show line with its 14.1-inch and a 31-inch model. Samsung, however, will not be able to commence the sale of such high definition TVs as mid- to large-size OLEDs before 2010. Toshiba and Panasonic are working on a

joint front with OLED TVs, but are still in the research and development stage.
Howard Stringer also expressed his joy on the Warner Bros. Entertainment’s adopting ‘Sony’s Blu-ray’ for all its titles starting in June. “All of us at Sony are feeling blue, and that’s a good thing”, Stringer said.

Sony is also demonstrating its innovative concept, “Transfer Jet”, and a new wireless technology for high-speed transfer of large data files like photos and HD video. “Transfer Jet” technology can move with the speed of 560 Mbytes per second, between the devices when the gadgets are within 3 centimeters.

‘Transfer Jet’, the wireless technology requires just a connection with the HDTV with a digital camera and this would enable the user to see photos displayed on the TV screen. With the help of this technology, users can also download mutual music between a mobile phone and a portable music player by simply connecting the devices.