A blog is a reflection of its creator. It contains the creator’s thoughts, vision, and communications, exposed to the entire world. Blog tells the whole story in itself. It may be a well organized blog or just a jumble of images and text imposed as mementos. It may be a well designed, well conceptualized and well managed blog and it may also be just a collection of links, ads, banners, and some irrelevant text posts.

A blog must be kept up-to-date. All links should be properly placed and comfortably opening for the visitors otherwise the visitor will just move on. A neglected blog can never be a profitable or popular concept. Some of the best blogs are what Buzz Bruggeman describes as ‘intelligence agents’. These blogs have posts that would be of interest to their target audience.

In case of blogs also the golden rule applies, “Try to put yourself in your reader’s and customer’s shoes and figure out how you would want to be treated”, says Edward Craine.It is a “Top to Bottom “approach. “If you don’t do proper things, you’re bound to fail”, he says.

Taking an extra step always helps a reader remember always.”My goal is always to leave clients with more than they expected. It is not just that I do the job but that they really get value from what I do”, says Deborah E. Harry, CCIM, President of Deborah Harry & Associates in Elverson, Pa. “I believe in building relationships. It is for the long time, not for just once”, she says.

No matter how charming a word of mouth recommendation is, it is still necessary to keep the blog and blogger’s name in front of past and future visitors. Certain specific marketing activity would definitely of much help. People have an understanding that when you’re just freely giving information, you could be a person to stay in touch with. People want to know when the next story is coming.

Testimonials, referrals, and recommendations are other vital tools for a blog’s success ensuring the come back of visitors. “When I asked people to write them for me, there was a trend. The writers felt that I made them look good to their clients”, says Harry.

Personalization is one more beneficial technique that helps a visitor come back. If a blog welcomes with smiling posts every time a visitor or reader comes back a friendly positive bond is automatically established between the two.

‘Periodic eZine’ helps maintaining contacts with the readers and communicating them about new happening at the blog. Newsgroups and email discussion lists like ‘egroups’, ‘topica’ are also getting popular. Posting relevant information at these platforms helps people to come back to the blog.

Feedback surveys from the readers would certainly help improving the blog in every aspect. A thanking note in response is really mandatory to strengthen the inter-personal bonds for ever. A feedback makes a customer feel special for its contribution.

There are several options to ensure updating of the blogs. You could place a message board to start virtual conversations with your visitors. A weekly column and associated ‘ezine’ are really innovative ideas to get people to come back. Even if you’ve said everything there is to say, perhaps you can add few pictures, sound and videos or change the layout or presentation. “What’s New” section of a blog will serve visitors and customers and they will come back again and again just to see what you have added new.

Next step would be to advertise your blog’s reputation. Future readers and visitors are more likely to believe certain reputation advertising through the “word of mouth” if they come to know that somebody has experienced it. A blog grows with the help of such speaking stories.

“Create the best website that you can with the knowledge that you have. You will never be finished, as there will always be more to say and show”, says Richard Lowe, Jr. There should always be something of value that you can add to your blog.

“If you want people to come back to your blog, you had better be keeping it up-to-date, accurate and adding new content all of the time. Otherwise, your readers will grow and move on to greener pastures”, says Richard Lowe Jr.

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