Kevin Rose is the founder of the site Digg.com. It has been launched in launch in December 2004. It boosts itself to be among the top 25 sites in the US and also in top 100 in the world. People who wanted to write were getting bugged because of the editors reviewed their submissions. At this point Digg.com came up with this idea where people can share things having no editors to stop them.

Digg.com is a place for people to discover and share the content from anywhere on web. It is a place where people collectively (Digg community) determine the content but not editors. The people give everything on Digg. You can find articles, videos, or podcast online. Once something is submitted, other people i.e. Digg Community see it and Digg what they like best. If the submission is good and receives enough Diggs, it is displayed on the front page for the visitors to see.
Because it is the people who give the content there is also discussion around the content. The website promotes the conversation and provides tools for people to discuss the topics they like most. There is always something interesting and unique that you can find.
This site is not just about news, videos and Pod cast, it has also got Digg Tools & API, Digg Labs, and Digg Store. Digs Tools & API has got tools that integrate and enable with websites to make the usage simpler. Digg LabsGet has got a real-time look beneath the surface with tools like arc, swarm, stack and bigspy. There is also Digg Spy, which is an original real-time tracking system. Digg Store has Digg Store has got Digg hats, shirts, hoodies, and more things. The website has its banner advertising in place. As it claims itself to be among the top sites it is a good place for advertisers to have their banners placed.

The percentage of user from different countries

United States 48.10%
United Kingdom 7.70%
Canada 6.70%
Australia 3.20%
Germany 2.60%
other countries 31.70%
Source: www.Alex.com

As can be seen the users from United States and Canada amount to about half of their users. This shows the popularity of this site in North America. Asian and European countries have a share of 32 % that is on increase.

Few facts of Digg.com

Its top 100 users have contributed 14,249 stories to the homepage, or 56.41%. At Digg, a selected group of users are dominating the homepage content.

It has amassed impressive site traffic in less than two years: 600,000 registered users, 10 million daily page views, 1.5 million daily unique visitors, and 10 million monthly unique visitors.

The challenge was to make the users contribute to the content and provide appropriate motivation. It also had to have tab on the content, which was not good for the people to read. It is almost over the challenges by using the techniques transparency, recognition, and competition.

The reasons for Digg.com to be popular

Taps into human desire to know how one’s views things and compare with others. It is amazing how much humans seek the validation of others.

Readers always like to go through the site because of the element of surprise.

The site makes the news participatory by providing invitation to readers to express their thoughts and opinions. This gives different prospective to the original story.

It provides a constant stream of fresh news content. Readers can see what the most popular news stories and the most recent ones.

Kevin Rose’s personality and public persona played a big part in the websites success.

Source: Directorydice