Google on Friday released the beta version of its latest upgrade of the “Web Analytics” software. This on-premise specific software is dedicated for the organizations wherein the online analytics services of the search engines are not preferred in general.

“Urchin Software”, this another version, is almost similar in its scope to the “Google Analytics”. This software is operated on the server of an organization. Google’s new beta version is now open for general evaluation. It is however not recommended by the company for production environments.

Continue reading →

Search engine optimization, or SEO, is the process by which webmasters and online business owners get their websites to rank highly in SERPs (search engine results pages) for keyword phrases that are both heavily searched for and related to their industry or niche. Two of the biggest types of SEO work are keyword optimization and link-building (increasing the number of incoming links to a website or specific page)

Continue reading →

SEOmoz Page strength tool is an important tool to show the importance and the visibility of a web page. The tool is intended to satisfy the interest of webmasters, Internet surfers and marketing experts on the web, looking for an enhanced metric to speedily evaluate a web site or web page’s relative significance and visibility. The scores of the SEOmoz Page strength tool are determined by accumulation of data from basis such as Google, Yahoo and Alexa. The data is collected a number of times in a day may be thousands of times. Although some times the data does not provide the accurate statistics but yet things are being worked out to gain accuracy.

Continue reading →